Funds are secured before filming. Released on delivery.

The brand deposits the budget as soon as the campaign is booked. It is held in a third-party account, and released to the creator only once the brief is met.

Creator side

You know you will be paid — the only condition is to follow the brief. The money is already deposited, waiting for you.

No more chasing invoices, no more wasted time, no more stress.

Brand side

You know your money only reaches the creator if the video is published and the brief is met. Otherwise it comes back to you.

No more worrying after a payment, or wasting time on a brief that will not be respected.

Campaign · €12,000
Payment released
Budget deposited by the brand
€12,000 received and held in a third-party account
Content in production
The creator makes the video with full confidence
Criteria verified
Automatic check of the campaign conditions
Payment released to the creator
Transfer triggered as soon as it is approved

Release conditions

Video published before 15 August
Link in description & pinned comment
Integration ≥ 60 seconds

Every platform, one escrow

YouTube Instagram TikTok Twitch
The problem

In an influencer deal, trust comes down to a handshake. One side always goes first (their money or their work) and carries all the risk for the other.

A creator alone in his studio at night, head in his hand, staring at his phone.
marketing@brand.com 7 days ago
Great video 🙌 We'll come back to you very soon about the payment.
Bank balance
€0.00
No payment received

The creator delivers, then waits

The video goes live, the invoice goes out… then silence. Chasing emails, 90-day terms, sometimes simply never paid — with no realistic recourse against a brand.

A marketing manager at their desk, tense in front of the screen, phone just set down beside them.
Transfer sent
€6,000
21 days ago
Publication date missed
Day 21 · no video published

The brand pays into the void

Deposit paid, brief signed… and a video that lands late, without the link, without the 60 seconds promised. Or that never lands at all. The money, however, is already gone.

Fylakia removes the gamble: the money is there, but nobody can take it until the contract is met.

The principle

A trusted third party between brand and creator

The brand does not pay blind, and the creator does not work without a guarantee. The funds wait, protected, until the contract is met.

The brand deposits

On signature, the budget is paid into a segregated account. It no longer belongs to the brand, and does not yet belong to the creator.

The creator produces

The video is made and published. The creator knows the money is already there, secured, ready to be released.

The funds are released

The agreed criteria are checked. Once they are met, payment goes out automatically. If there is a disagreement, we arbitrate.

Automated verification

We check the video before it is even published

Our partnerships and ten years spent alongside brands and creators taught us where deals actually break down. Fylakia turned that into an automated check, built on Google Gemini and YouTube data.

  1. The contract is uploaded and confirmed At the moment of payment, the contract between brand and creator is uploaded to Fylakia, then confirmed by both parties. It is the reference for everything that follows.
  2. The first cut is analysed automatically When the creator sends the video to the brand for approval before publication, we analyse that first cut against every mandatory point of the brief.
A video analysis screen: the playback bar highlights the intro, the integration and the outro, while a list of criteria is validated one by one.

What we check on the first cut

  • Length of the integration
  • Number of brand mentions
  • Integration within the first minutes
  • Link in the description
  • Pinned comment
  • Presence in intro and outro
For both sides

One protection, two kinds of peace of mind

Brand side

Pay without the risk of a no-show

You only release the budget if the campaign is actually delivered, on the terms you signed.

  • Funds released only if the criteria are met
  • Time-stamped proof of publication and compliance
  • Refund if the content is never delivered
Creator side

Create knowing the money is already there

The budget is deposited before you start filming. No more chasing, no more 90-day invoices.

  • The funds are locked before production starts
  • Automatic payment as soon as the conditions are met
  • An independent arbitrator if the brand disputes wrongly
Why it has become essential

On both sides, deals go wrong more and more often

Creator side

More and more campaigns delivered by creators end up unpaid, or paid very late. The work is delivered, the invoice waits.

Brand side

Conversely, many brands pay a deposit and end up without the content they were promised. The advance is simply lost — sometimes the whole budget.

And above all: proposing escrow is already a filter.

If the brand refuses

Why would they refuse to secure a budget they intend to pay anyway?

The refusal is a signal. The problems would have surfaced later, at invoice time — better to find out before filming and walk away from the campaign.

This test protects the creator.
If the creator refuses

The budget is guaranteed and the payment automatic. What is left to refuse?

Usually, a doubt about their own ability to deliver what the brand asked for. Better to know before signing than after the video goes live.

This test protects the brand.

Simple, transparent pricing

1.5% on each side, only when a campaign goes through escrow. No subscription, no hidden fees. Each side contributes to the protection it gets.

  • Funds segregated in a licensed third-party account
  • Delivery-criteria verification included
  • Dispute handling and arbitration included
Start a campaign Talk to the team
Brand
1.5%
to pay with confidence, with no risk of undelivered content
Creator
1.5%
to guarantee 100% of their payment, with no chasing and no bad debt

Trust should not be a gamble.

Secure your next collaboration in minutes. The budget waits, protected, until delivery.

Start a campaign Talk to the team
Contact

Let's talk about your next campaign

Brand, creator or agency: tell us what you are planning and we will come back within one business day with a concrete setup.

  • First campaign supported end to end
  • Delivery criteria drafted with you
  • No commitment: you only pay per escrow
Agencies and networks: we handle several creators on the same campaign, with one escrow per contract and a consolidated view.
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